Rethinking Customer Experience

A Credit Union Survival Guide For the Digital Urgency Era

Rapidly changing customer preferences place most credit unions at a disadvantage compared to increasingly digitally savvy competitors. Today’s consumers value digital convenience more than in-person banking—a trend massively accelerated by the pandemic crisis. To hold on to customers, let alone attract new ones, credit unions need to quickly catch up in this digital race for customers’ hearts and minds. It’s time to rethink customer experience improvement.