How can we help you?
Every challenge is different. So is each client, and we commit to establish a collaborative partnership with you and tailor our approach to achieve the best outcomes together. These are the main reasons why you may want to engage with our Digital Experience practice.
Launch a new product or service
Design and develop a new product is a multifaceted endeavour, combining business goals, customer needs and multiple constraints. We will work with you across all stages, from research and ideation to design and delivery in true collaboration so that you experience the multidisciplinary approach to design, business and engineering we bring to your project.
Deliver a better customer experience
Great experiences result from a series of significant interactions your customer has with your organisation across his journey and how you add value in each of those interactions. We partner with you to understand who your customers are, what they expect, and how and where you can meet their expectations.
Scale your design capabilities and capacity
Our experienced and multidisciplinary team can complement your team with specific skills: UX design, usability testing, design system and style guide bootstrapping, OutSystems frontend development, mobile design, user research, digital brand application and others. We empower you to deliver better and faster experiences.
Test a hypothesis or assess an existing solution
Sometimes you need a fresh pair of eyes or a different approach for your project. Using our rapid-prototyping skills, we can validate with your stakeholders an idea or a project vision. If you have issues with a current application, we can perform a UX/UI assessment, identify significant problems and point to a solution.
We believe that Design (the one with capital D and that aims to solve problems) is fundamentally holistic and needs a multidisciplinary environment to prosper. That’s why we engage the full spectrum of design disciplines to envision your experiences and combine our frontend development expertise to make tangible those ideas.
Combining creativity with purpose and technical pragmatism, we structure our capabilities in three main areas: Research and Strategy, Experience Design and Frontend Development.
Design Research is more than knowing your customers. It is also to understand the market, the industry, the organisational ecosystem, the technical constraints and possibilities. At Truewind, we strive for a deep understanding of the problem space to extract actionable insights.
We apply a holistic view of research, human-centred and design-driven, keeping it as agile and nimble as possible, yet focused on getting the right balance between the big picture and the little details informing decisions and next steps.
Customer Behaviour Research | Industry Trends & Competitors Benchmark | Organisation Landscape Analysis | Service Experience & Touchpoints Audit
Ethnographic Research | Stakeholders Interviews | Discovery Workshops | Customer Journey Maps | Benchmarks | Usability Tests and Others
A strong strategy requires a shared vision, precise goals and clear agency. Our experience strategy practice focuses on helping you to explore market and customer opportunities, unveiling new concepts that solve an old problem or instigate innovation across your business. We co-create and validate how to provide value to your customers, what that value means and how to translate it into a digital solution.
We bridge the gap between strategy and delivery, so our strategy work renders into clear concepts for a product, an actionable roadmap to bring it to life, a prototype to align stakeholders, to name some examples. At Truewind, strategy means transforming insights into actions that deliver the best value for you and your customers.
Product Concept & Vision | Experience & Touchpoints Strategy | Strategic Product Roadmaps | Digital Brand Strategy | Rapid Prototyping & Validation
Co-creation and Co-exploration Workshops | Personas Definition | User Story Mapping | Low Fidelity Prototyping | Product Roadmap | Scenarios | and Others
Digital Product & Service Design
Digital products are like living organisms: evolving, adapting and finding new ways to grow.
Our design practice helps you transform your research insights and strategy into tangible artefacts, adding structure, order and flow to your products or services, crafting the interactions and engagement touchpoints your customers will experience.
Always bear in mind that, even when a product or service seems simple, a good deal of work happens backstage to provide a seamless and pleasant experience.
Information Architecture | Interaction Design | Service Architecture | Product and Service prototyping
User Flows | Content Models | Sitemaps and Navigation Flows | Wireframes and Prototypes | Service Blueprints & Others
Visual Design & Digital Brand Systems
It is easy to dismiss visual design as a simple aesthetic question.
But it’s not that simple. Colours, typography, shapes, sound, images convey emotions, rhythm, structure and sense that define the way your clients experience and remember your product.
We work with you to define all these aspects and create coherence and delight so that your brand experience maintains its identity across mediums and channels.
Digital Brand Design and Development | Digital Design Systems | UI Design & Guidelines
High Fidelity Mockups | Style Guides | Digital Brand Guidelines | Design Patterns & Other