Sales System

Sales System

Delta Coffee

Delta Coffee needed to optimize the planning and evaluation processes of campaigns directed at the modern distribution channel. The creation of a multifaceted information hub provided greater capacity for rich analysis and report.

7

Truewind consultants

3

Development months

600

Campaigns managed per year

35

Active users

700

Products

3200

Active clients

Challenge

Delta’s major problem was the existence of information silos once the data was stored in Excel files and e-mails. Data integration remained a manual task, with difficulty in retrieving the history of actions and campaigns. Data was manually exported from the ERP and an intensive validation work was required. Every quarter, campaign financing and pre-evaluation calculations were manually updated which lead to a 75% compiling information time waste instead of supporting decision-making.

Goals

Create a central repository of campaigns’ information

Automate campaign performance evaluation

Less time processing data, more time analysing data

Integrate data from SAP

Have an interdepartmental collaboration tool that feeding input to production and supply chain.

Results

SIS provided Delta Coffee with the ability to plan and evaluate campaigns in a more effective way, enabling the company to adjust and modify strategies to achieve a better return. Besides freeing time to actually analyse information, Delta improved data reliability, enabling campaigns simulations for new products and comparison between actual figures and expected sales. SIS ensured a greater acceptance by advanced analysts and other internal teams and allowed the use of Excel as an alternative analytical front-end tool.

The integration of short-term operational planning modules, pre and post-campaign assessment, management of customers’ terms and conditions, customer profitability, dashboards and real-time reports management, all in a single platform, benefits more than just the sales team. It aligns the organisation as a whole and frees up time for analysis and decision-making (instead of spending time producing information).

Natanael Baptista Delta Modern Grocery & Automatic Distribution Business Unit Director
Delta Coffee

Delta Coffee Group is the leader coffee roaster and distributor in the market. With over 50 years of history and presence in over 35 countries, cover the five continents and counting 3.200 employees. Delta ensured its Development and expansion through innovation, with a commitment to a strong sales network and monitoring of clients. The organization’s goal is to further strengthen leadership and open new markets.