Sales System
Delta Coffee
Delta Coffee needed to optimize the planning and evaluation processes of campaigns directed at the modern distribution channel. The creation of a multifaceted information hub provided greater capacity for rich analysis and reports.
Truewind consultants
Development months
Campaigns managed per year
Active users
Products
Active clients
Challenge
Delta’s major problem was the existence of information silos once the data was stored in Excel files and e-mails. Data integration remained a manual task, with difficulty in retrieving the history of actions and campaigns. Data was manually exported from the ERP and an intensive validation work was required. Every quarter, campaign financing and pre-evaluation calculations were manually updated which lead to a 75% compiling information time waste instead of supporting decision-making.
Goals
Create a central repository of campaigns’ information
Automate campaign performance evaluation
Less time processing data, more time analysing data
Integrate data from SAP
Have an interdepartmental collaboration tool that feeding input to production and supply chain.
Results
SIS provided Delta Coffee with the ability to plan and evaluate campaigns in a more effective way, enabling the company to adjust and modify strategies to achieve a better return. Besides freeing time to actually analyse information, Delta improved data reliability, enabling campaigns simulations for new products and comparison between actual figures and expected sales. SIS ensured a greater acceptance by advanced analysts and other internal teams and allowed the use of Excel as an alternative analytical front-end tool.
The integration of short-term operational planning modules, pre and post-campaign assessment, management of customers’ terms and conditions, customer profitability, dashboards and real-time reports management, all in a single platform, benefits more than just the sales team. It aligns the organisation as a whole and frees up time for analysis and decision-making (instead of spending time producing information).
Delta Coffee Group is the leader coffee roaster and distributor in the market. With over 50 years of history and presence in over 35 countries, cover the five continents and counting 3.200 employees. Delta ensured its Development and expansion through innovation, with a commitment to a strong sales network and monitoring of clients. The organization’s goal is to further strengthen leadership and open new markets.
